About

Our Story

Artatunity was born from a desire to reshape the narrative surrounding African art. While some may associate it with stereotypical subjects and motifs, our platform highlights the contemporary, raw, and diverse visions that truly represent African creativity today.

Artatunity—a fusion of Art and Opportunity. The name Artatunity reflects our dual purpose:

• Art: A celebration of creativity in its most authentic form.
• Opportunity: A platform for artists to thrive, earn, and grow.

Every artist featured on Artatunity earns a fair commission for their contributions. This ensures a passive income stream, allowing our artists to dedicate themselves to their craft without financial constraints. Our goal is to create a sustainable ecosystem where African artists focus on what they do best—making art—while we handle the business of sharing their brilliance with the world.

Our Mission

Our mission is to bring the raw, authentic expressions of Contemporary African artists to a global audience, redefining what African art truly represents. Artatunity shatters stereotypes, expands horizons, and brings Contemporary African Art into the global spotlight. African art is often misunderstood, confined to narrow perceptions of tradition or symbolism. At Artatunity, we’re here to change that narrative.

Africa is home to some of the most extraordinary creative talent, with artists who challenge conventions, experiment boldly, and tell stories that are raw, authentic, and deeply personal. Through their work, they not only represent the continent but also push the boundaries of global contemporary art.

When people think of African art, they often picture traditional masks or tribal artifacts. While these are a beautiful part of Africa’s heritage, they’re just one chapter of a much larger story. The contemporary art scene in Africa is diverse, dynamic, and full of surprises. Artatunity is here to tell the rest of the story—one filled with bold strokes, innovative techniques, and fresh perspectives.

Join Us in the Journey

By purchasing an artwork from Artatunity, you’re not just acquiring a piece of art; you’re investing in the future of African creativity. You’re helping an artist continue their journey, break boundaries, and inspire the world.

Together, let’s celebrate the Art and the Opportunity of the Contemporary African Art scene.